FloraSoul was born out of love, passion and devotion to the holistic benefits of Ayurveda while making sure the ingredients are natural and backed by science – to bring you the best.
In this series of Vedic Verse, here’s a sneak peek and behind-the-scenes of how FloraSoul began, with our founders, Aankush and Garima.
How did the idea for FloraSoul come to be?
It all began with just a text message. We were having a conversation about Ayurveda, and wanting to start something we were both passionate about together. Before you know it, we were researching, and steadily, FloraSoul came to be.
What’s the story behind FloraSoul?
Garima: "It was my deep fascination with natural skincare. I wanted to build a brand of my own that focused on skincare solutions using nature’s best ingredients."
Aankush: "I wanted to explore how we could blend ancient traditions with modern needs, it felt like that was a gap that FloraSoul could complete. It was a combined passion for holistic well-being with the vision to blend nature, innovation and Ayurveda."
Why do you believe Ayurveda is the best solution to skincare?
"We believe as humans we know how most of the solutions to leading a healthier lifestyle, lie in nature. Ayurveda is a pioneer of the idea and is so deeply rooted in our culture and traditions. It’s a science that combines nature’s purity, age-old wisdom and complete holistic understanding of the body – giving you the best experience. We believe Ayurveda is an effective solution because nature always works like magic."
What does FloraSoul bring to the table?
"There are so many stressors in the modern life. Work, stress and the environment can all cause this need within us to escape, soothe, and rejuvenate ourselves. That’s what each product at FloraSoul brings – luxury, nourishment and nurture. Skincare is more than just an act of using products to combat ailments – it’s about taking care of your skin, and what better way to do that than with the purest natural ingredients combined with the power of science?"
Which is your favourite pick from FloraSoul’s collection:
Garima: "I love the Calming Body Butter with Mogra and Cocoa."
Aankush: "I’d pick the Rejuvenating Night Cream with Kakadu Plum and Shea Butter because I swear by the deep moisturisation it provides."